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The Shella Foundation began with a Mission of helping families that could not afford personal care.

Since 2004, our programs and services have grown and we continue to help Family Caregivers provide the best care possible for their friends and loved ones. We cannot continue to do what we do without your help.


By contributing to The Shella Foundation, you are a part of a living organization that is constantly growing and evolving. With our roots deeply planted in the local community, we can extend our branch of support beyond those boundaries with your contribution.
You can also support the Shella Foundation by shopping our family owned businesses where 100% of the profits benefit the Shella Foundation. And remember through AmazonSmile a portion of every purchase will benefit The Shella Foundation. Thank you for your continued support.

      You Shopped. People Smiled.

Thanks to our supporters for helping raise the funds needed to help families through AmazonSmile. By designating the Shella Foundation as your charity of choice on AmazonSmile, you will ensure that the Shella Foundation receives 0.5% of all your eligible purchases through the AmazonSmile Foundation.

Our efforts are rewarded and at no cost to you!

Here’s how to shop AmazonSmile:
  1. Visit
  2. Sign in with your credentials.
  3. Choose a charitable organization to receive donations, or search for the charity of your choice.
  4. Select The Shella Foundation from drop down menu.

Shella Island Products came about from a passion and love for the art, food and apparel that make the Hawai’ian Islands a unique place.

Know that all our products are made of top quality material. And all products come with our 100% Guarantee. If you’re not happy, we’re not happy.

And know that all of Shella Island Products profits go into the Shella Foundation in its mission to provide direct financial assistance to children, individuals, families and elderly affected by disabilities. 

We design clothing you love so you can put your focus on your Yoga, Crossfit, Weight Training, Paddling, and Surfing. The uses are endless.

So, try it on. Get a good workout. Take a break and lounge in the comfort of our high quality apparel. Feel the craftsmanship. Experience the love that’s gone into each product we make.

Our quality active wear is designed on the Big Island of Hawai’i and put together by our printers and manufactures in the USA. 100% Satisfaction Guaranteed – If you’re not happy, we’re not happy. It’s that simple. And remember, Free Exchange or Return within 30 days of wear.

As with Shella Island Products, all Asana Hawaii profits go into the Shella Foundation.

We are gracious for every monetary contribution, fundraising opportunity, basket donation and volunteer that have joined our Shella Family.

Thank you for your continued support. We look forward to expanding our reach.

Please know that your contribution does make a difference and is greatly appreciated.

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